About Us | On the Carousel

Rima Braden

Owner-Operator
Carousel

We started Carousel for people like you, those who enjoy the freedom and convenience of variety without any of the long-term commitment. It’s designed around how and what you want to drive, and accessible in a few simple steps.

Carousel is the brainchild of Hawaii–based entrepreneur Rima Braden. A 20 year veteran in the Pre-Owned auto sales business, Braden perfected his brand of stylized customer service and dedication to client retention, building his business into the state’s largest independent dealership. His original business model specialized in high end and luxury vehicles for a savvy, value conscious clientele. To address his clients' needs to experience different vehicles at a reasonable fee, Braden developed a unique internal program that allowed them to drive specific cars for short periods of time then exchange them for another vehicle. This groundbreaking maintenance free system presented so many unique applications he decided to offer it to all his customers. Beta tested under the name FlexLease, it evolved into Carousel, a true alternative to traditional purchase and leasing and the first Subscription Based Vehicle Program in the Country.